About Us

This Started Long Before We Ever Created a Brand

When I was very young, my dad instilled something in my heart that stayed with me my entire life. 

Whenever I heard God's name used in vain, he taught me to quietly say to myself:  "Blessed Be The Name of God."  

It became deeply personal. A reflex. A  small but meaningful act  of reverence.   

I've passionately passed that on to my own children. 

One day,  our youngest daughter came home from school troubled by how often she heard God's name used casually. It bothered her. She wasn't sure how to respond -especially being more reserved by nature. 

But that same message planted in her heart is what stirred something bigger. 

She encouraged us to share it. Not loudly. Not confrontationally. But as a quiet, powerful response - especially for those who may feel shy or hesitant to speak up. 

That's how The Name of God was born. 

Not just apparel. But a reminder. A response. A movement of reverence. 

If this resonates with you, we'd be honored if you followed along or shared this message. 

Blessed be The Name of God 

- Joseph